Here is another great article relating to keywords and how they affect your quality score. Be sure to read the article and let me know your thoughts.
By Drew RoyMarch 05, 2013 Posted In: AdWords Tips Comments: 1
When Larry Page and Sergey Brin first launched the Google search engine in January of 1996, no one, including the creators, realized the gold mine that they had just designed. By May 2011, Google had surpassed 1 billion unique visitors per month and had expanded to much more than just a search engine. Now with Google+, Gmail, Maps, Drive, Chrome, Shopping, News, YouTube and perhaps a self-operating automobile in the near future, Google has revolutionized the internet and, whether we like it or not, our lives as well.
Despite of the impact that Google has had on both our professional and personal lives, operating and understanding their advertising system can be a frustrating and tiresome process. As a Customer Success Specialist here at WordStream I get all sorts of questions; however the most frequent questions almost always concern Google’s Quality Score metric.
In case you’re not familiar with Quality Score here’s a quick summary. In every AdWords account Google assigns a Quality Score to your keywords, ad groups, campaigns, site links, and ads. This number (1-10) is based on a number of different metrics including (but not limited to) click-through rate, quality of your landing page, keyword/ad relevance, keyword/search relevance, geographic performance, ad’s performance on a site, and your targeted devices.