Using a small number of strong keywords – relevant to each unique page – will help your website to rank well with search engines.The keywords you choose for your business website are crucial to how well it performs. They play such an important part in optimizing your website, as they allow search engines to find and index it.
By Sean McKee,
This is a fantastic article and a must read if you’re going to advertise and interact on Facebook. With the introduction of “Open Graph” Facebook users will be much easier to target with your marketing efforts. Be sure to read the article and don’t don’t waste time getting familiar with Open Graph.
How Facebook Advertising is Changing with Open Graph
As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in Open Graph as stories, which, when grouped together, provide detailed historical records of a user’s interests, hobbies, and relationships.
The user insights available through Open Graph make it a powerful tool for effectively reaching consumers. The utility of Open Graph can be roughly broken into two parts:
By Sean McKee:
301 redirects-Is there a limit to how many you can have? In this video created by Google web masters tools, they discuss 301 or permanent redirects and how many you’re allowed to have on your site. The video is only 4:30 long and is a good watch so take a look at it now.
By Sean McKee
MP3 Audio Version of the video
Watch the video below
Click HERE to download a free PDF file of the video timeline and a link back to the video so you can review it in the future.
Be sure to take the time to read and understand exactly how to set up Google Author Ranking. Pay close attention as you read this article by, Demian Farnworth. If you have not established your Google Authorship, be sure to do it ASAP. If you do not establish your authorship it will have a significant effect on your ability to rank your site and your content.
Google will be following the “author” rather than the content itself. They can better control all the content that’s hitting the internet and it’s credibility by giving the authors of the content a ranking. This will be how Google decides how high in the search engines to rank the content.
The Writer’s Author Rank Cheat Sheet
by Demian Farnworth
Mention the words “Author Rank” and online writers typically cock their heads or raise an eyebrow.
They’ve more than likely heard of it, but defining it is an entirely different animal.
That’s because it refers to a nebulous Google algorithm that seems more legend than reality and can often cause confusion.
Yet, if you’ve been following us over the last five posts in this series you probably realize that the developments behind Author Rank (Google+, Search + Your World, and authorship markup) will help you drive more traffic to your website, increase your online visibility, and establish your online authority.
In other words, there are rock-solid benefits to this thing called Author Rank, but taking advantage of those benefits can be intimidating. Maybe you’re asking questions like …
Where do I start?
Do I have the technical skills?
Will it work for me?
How do I know when it is working?
What am I trying to accomplish?
Do I have time for this?
Compound these worries with the notion that you could be leaving attention, authority, and leads on the table because you can’t (or don’t) have the resources necessary to work this algorithm … and the tension builds.
Hopefully this post (as well as the earlier ones in the series) will relieve some of that tension.
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Say goodbye to RSS Reader by Google. You may have heard the news that Google is getting rid of the RSS reader which is another reason to not be totally dependent on Google and SEO for your web sites success. You should be trying to generate traffic from many different sources so you’re not dependent on one platform.
If your business is dependent on one platform, such as Facebook for example, what will you do if they change the rules on you and you’re left high and dry with a marketing/traffic generation plan that no longer is viable? Remember the penguin and panda updates by Google? The people who got hurt the most relied too much on SEO and many were wiped out of their Google rankings and lost all or most of their incomes.
Be sure to watch the video below by James Shramko for further internet marketing news.
By Sean McKee
Have you been using Twitter to make contact with your followers? If you have than you understand the power of social media and if you like using Twitter than you’ll love Vine. Your followers will love it too because of getting a text form you they’ll get a “Vine” showcasing a 6 second video showcasing anything you would like to show them or promote.
Be sure to check out the great article below by Mark Sherbin where he discusses “Six Easy Ways To Uses Vine Marketing.
Video Content: 6 Easy Ways to Use Vine for Marketing
by Mark Sherbin
For those who have already discovered it, Vine is on fire.
Vine is a new short video app available for iProducts only (but that we expect will get an inevitable Android birth in the near future). You can use it to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. What makes it a really powerful app is the ability to splice together bits of nonconsecutive video content to create a montage.
Brands seemed to jump on the trendy new app almost as quickly as consumers did. Vines appear inside a tweet, which means you don’t have to redirect your viewers to another website. If you have a major Twitter presence, that in-tweet experience offers a great way to engage and differentiate your brand in a sea of branded micro-content.
Looking for some ideas to add Vine to your content marketing arsenal? Here are six tips that make it easy to jump onboard.
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Here is another great article relating to keywords and how they affect your quality score. Be sure to read the article and let me know your thoughts.
By Drew RoyMarch 05, 2013 Posted In: AdWords Tips Comments: 1
When Larry Page and Sergey Brin first launched the Google search engine in January of 1996, no one, including the creators, realized the gold mine that they had just designed. By May 2011, Google had surpassed 1 billion unique visitors per month and had expanded to much more than just a search engine. Now with Google+, Gmail, Maps, Drive, Chrome, Shopping, News, YouTube and perhaps a self-operating automobile in the near future, Google has revolutionized the internet and, whether we like it or not, our lives as well.
Despite of the impact that Google has had on both our professional and personal lives, operating and understanding their advertising system can be a frustrating and tiresome process. As a Customer Success Specialist here at WordStream I get all sorts of questions; however the most frequent questions almost always concern Google’s Quality Score metric.
In case you’re not familiar with Quality Score here’s a quick summary. In every AdWords account Google assigns a Quality Score to your keywords, ad groups, campaigns, site links, and ads. This number (1-10) is based on a number of different metrics including (but not limited to) click-through rate, quality of your landing page, keyword/ad relevance, keyword/search relevance, geographic performance, ad’s performance on a site, and your targeted devices.
You’ve got a straightforward system for finding keywords that work for you.
You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.
But you’ve still got some questions about how this research works in real life.
Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.
Click HERE to read the article
By Sean McKee,
This is a video done by Google explaining 5 Typical Mistakes when doing SEO for your site. I highly recommend taking the time to watch this important video.
00:23 Typical Mistake #1: No Value proposition
1:30 Typical Mistake #2 Segmented approach
3:07 Typical Mistake #3 Time-consuming workarounds
4:57 Typical Mistake #4 Caught in SEO trends
6:05 Typical Mistake #5 Slow Integration
6:48 Rich Snippets added
6:58 Video site maps added
7:14 Good practices in SEO – SEO instructions
I hope you enjoyed this information.
Hey everybody. Sean Mckee here, and in this video I’m going to show you another tip, tip number two on how to use Gmail features to be more productive, efficient and more professional with your list of names. The second tip is you can delegate access to your Gmail to another person so they can read, send and delete messages on your behalf. For example, you can delegate email rights to an admin in your organization, a virtual assistant, or you can delegate your personal email access to your spouse.
So I want to go through the examples one step at a time. The first instruction is in the upper right hand corner of you Gmail account page you will see a picture of a gear. Click on it. So we’re going to look for the gear right here which is right up in the right hand corner. So we’re going to click on that and we’re going to click settings which was step number two, click settings. Step number three is click on accounts and import which is right here, accounts and import. We’re going to click on that.
Step four is to go down to grant access to your account. Add another account. So we’re going to scroll down to grant access to your account and we’re going to click on add another account. Step five is enter the email address of the person you’d like to access your account and click next step, and remember you can only enter a Google mail address. So we’re going to go back over and we’re at that step right here. I’m going to answer an address to give access to the account and click next step, and send email to grant access after they ask if I’m sure.
And that takes you through these other steps. Step six you’ll see the confirmation message in your Gmail account inbox. Click send email to grant access to the person you want to give access to if you’re sure. We did that. Step seven, the delegate will receive a verification email explaining that you’ve granted access to them. After the delegate confirms this request, it may take up to 30 minutes for the verification process to be completed. To see if the delicate has confirmed access to your account, look at the accounts tab in the settings.
If someone else sends a message from your account, you’ll have your name on it as well as the other person’s name. For delegation to work, both accounts must be enabled and verified and neither account may require a password change on the next sign in. So there you have it for this video. I hope this tip on, how to use gmail features to be more productive will help you in successfully growing your business.