By Sean McKee,
This is a fantastic article and a must read if you’re going to advertise and interact on Facebook. With the introduction of “Open Graph” Facebook users will be much easier to target with your marketing efforts. Be sure to read the article and don’t don’t waste time getting familiar with Open Graph.
How Facebook Advertising is Changing with Open Graph
As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in Open Graph as stories, which, when grouped together, provide detailed historical records of a user’s interests, hobbies, and relationships.
The user insights available through Open Graph make it a powerful tool for effectively reaching consumers. The utility of Open Graph can be roughly broken into two parts:
Hey, it’s Sean McKee here. I hope you’re doing great.
What I want to do is take a minute… I’ve been reading some books, and there’s a great book – you may have heard of it. If you haven’t, you should really get a copy of it and read the book. It’s called “The E Myth” and it’s a fantastic book. I was taking a look at the first chapter, and I thought I’d probably do a couple of videos on this book, chapter by chapter.
One of the key mistakes that people make when they go into business for themselves is they automatically think that they can become an entrepreneur. Being an entrepreneur really takes a unique set of skills, and a lot of these skills, most individuals don’t possess.
Traditionally, when you go into business, you’ve spent your life doing a technical job. You could have been a plumber, an electrician, a programmer, a lawyer, an accountant… What ever it is that you do, you specialize in that one area. If you’re working for somebody else, you focus all of your efforts on your personal job and not on having to wear all the different hats it takes to run a business. It’s different when you own your own business; when you become an entrepreneur.
What happens is, you actually have what they call an “entrepreneurial seizure” one day. What happens is – it could be the paycheck you get, or something that sets you off at work, or your boss gets you upset. You know, whatever – something sets you off and you think, “Hey, I could do this better by myself”. And you go out and your start a business.
What most people don’t realize is that they have to wear all these different hats to be successful in business. So not only do you have to do the technical skills that you’re professional at, that you have your experience with, but you have to do everything else as well that it takes to run a business. You know – bookkeeping, employee management, dealing with people, paying bills, making payroll, everything that goes with owning your own business and being an entrepreneur.
And what happens is the love of your career, the love of your job that you like – your technical skill – becomes really just something you need to get done because of everything else in the business that needs to be handled. It really just becomes a nightmare. That’s why most businesses fail. Most people are not cut out to be an entrepreneur.
The good news is, with internet marketing (if that’s what’s you’re doing), you really don’t have a lot of the hurdles to overcome that you would have to overcome in a traditional business or an offline type business. So while you have a much better chance of making it in internet marketing, you still need to get focused and hone in on what it is that you want to do. Put the work in and do it, and try to keep things very simple.
I just want to start doing some reviews of this book. It’s called “The E Myth”, and I would grab a copy. It would be a great book for you to read.
I hope that was some good information for you, and I hope you’re doing well. Again, stay focused, get off all the lists except the ones that are most important to you, don’t buy a lot of products except for the ones you need right now.
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Welcome To www.seanmckee.net – Tips And Strategies For Working Online
By Sean McKee
I just wanted to take this opportunity to introduce myself , I appreciate you joining up with me on my list. I hope you enjoy the free report that you got on email secrets (http://www.seanmckee.net/gift/ ) and put that information to good use.
My goal hear at SeanMcKee.net – and it’s spelled S-E-A-N M-C-K-E-E.net (there’s a lot of different ways to spell Sean, so I wanted you to get that right) is I want to provide tips and strategies for working online and for being successful at making money from home.
Be sure to open up the emails I send to you on a weekly basis. I probably won’t email you every day. You’re probably used to getting bombarded from a lot of other marketers. Nothing wrong with that, but what I’m going to try to do is provide you with a lot free information, free resources, and just some general tips and business ideas that are really core ideas and concepts that work across all areas of business (not just internet marketing).
I’ve been in business for 20 years by myself, and I’ve developed a lot of core principles that have helped me be successful. So if I can impart these ideas to you, they can help you be successful with your business. So make sure you open up the emails – a lot of times I’ll have some free resources in there for ya. Ebooks, book reviews, recommended readings… There might even be some free software, and other things for you, so make sure you pay attention when the emails do come.
The other thing I’m going to do is I’m going to be sending emails, recommending products you can purchase. I always recommend that you buy products that you need right now, and not buy products that you think sound like a great deal that someone’s trying to sell to you, or something that you think you’ll need down the road. Down the road might never come if you don’t hone in on what you’re doing now and being successful at making money doing what you’re trying to do right now. I always say focus in on one idea, one niche, perfect that idea, learn how to make money with it, then pick your next niche or your next idea and start learning that area as well.
Do me a favor. Join my Facebook page. It’s Facebook.com/seanmckee.net. If you join my Facebook page, I’ll send you a free course that I personally did. It’s a 13-part video series on email secrets and how to you use email to be successful. It’s a great course. And also, join my YouTube page, or site, channel. I’d appreciate that as well.
So send me any feedback that you have. If you’re looking for something, if you have a question, send me an email that I can answer for you or send you the information.
Great talking to you! I look forward to talking to you again soon. And good luck. Take care.
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In this video Sean Mckee discusses Tips On How To Make Money Online. 98% of all businesses fail in the first 5 years. Some reasons why business fail include; lack of focus, getting bombarded with information from too many sources, information overload, trying to be a jack of all trades, no coach, not reading self help books, not associating with successful people in their business, and the list goes on. Watch the video below for Tips On How To Make Money Online
Tips On – How To Make Money Online
By Sean McKee
I wanted to take a minute to talk about some basic principles for being successful in business and more specifically how to make money online. I’ve owned my own business for 20 years in direct sales and I’ve been involved with internet marketing in more recent years. There are some basic principles that I think everyone needs to focus on to be successful in business.
As you may or may not know, most businesses fail within the first five years. Basically 98%-99% of people never really make it. Even over ten years, the ones who do make it after five, fall short after ten years. So there are a few things that you can start off with to be successful.
Number one is you need to focus. I think with internet marketing, there is so much information out there. There are so many lists, and you’re getting bombarded with so many different types of information and different little niches to get into to make money. The fact of the matter is, there are a lot of great ways to make money, but you need to put all that aside and focus on one idea at a time and learn that one idea and perfect it before moving on to something else. So basically what I would suggest you do is get off all the lists you’re on, except for a handful of lists that have something to do with what you want to learn right away and you want to become an expert at and learn how to make money with that one idea first.
And the second thing is don’t buy a bunch of products. A lot of people buy a bunch of products and they get information overload and they do nothing with it. They’re experts, well they’re not experts, but they have a little bit of knowledge about everything in the internet marketing business, but they don’t have enough information for one thing and they don’t put thing information to work.
So get off all the lists, except for a handful that are focused on and things you need to be successful with, then take the information that you already have and put it to work. Put some action behind it, and you’ll start being successful, start making some money, and when you get that niche that you’re focusing on down, you understand it, you’re good at it, and you’re making money, then pick another one and learn that niche.
The other thing is find a mentor or a coach. One of the things that helped me out is I hired a coach, and I learned more from him in the first couple of meetings that we had then I could have probably on my own in 20 years. So it’s important to find a mentor, don’t be afraid to spend some money on it.
Read books. Read self help books. Things that get you motivated. I’ll talk to you more about that stuff in the future videos, but find really good books. Leaders are readers. Successful people are readers. So get some good books to read about self-help, things that will motivate you, get you thinking big and dreaming big.
Go to some seminars. There are all kinds of meetings and seminars to learn how to make money online and you need to go to those meetings so you can get around people who are successful and know how to make money online.
So anyway, just a few tips for ya.
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