Category Archives: Internet Marketing

How Facebook Advertising is Changing with Open Graph

Facebook Advertising

By Sean McKee,

This is a fantastic article and a must read if you’re going to advertise and interact on Facebook.  With the introduction of “Open Graph” Facebook users will be much easier to target with your marketing efforts.  Be sure to read the article and don’t don’t waste time getting familiar with Open Graph.

How Facebook Advertising is Changing with Open Graph

As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in Open Graph as stories, which, when grouped together, provide detailed historical records of a user’s interests, hobbies, and relationships.

The user insights available through Open Graph make it a powerful tool for effectively reaching consumers. The utility of Open Graph can be roughly broken into two parts:

via How Facebook Advertising is Changing with Open Graph.

Internet Marketing News – Say Goodbye To RSS Reader By Google

RSS FeedsBy Sean McKee:

Say goodbye to RSS Reader by Google.  You may have heard the news that Google is getting rid of the RSS reader which is another reason to not be totally dependent on Google and SEO for your web sites success.  You should be trying to generate traffic from many different sources so you’re not dependent on one platform.

If your business is dependent on one platform, such as Facebook for example, what will you do if they change the rules on you and you’re left high and dry with a marketing/traffic generation plan that no longer is viable?  Remember the penguin and panda updates by Google?  The people who got hurt the most relied too much on SEO and many were wiped out of their Google rankings and lost all or most of their incomes.

Be sure to watch the video below by James Shramko for further internet marketing news.

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Video Content – Don’t Twitter It Vine It

Video Content

By Sean McKee

Have you been using Twitter to make contact with your followers?  If you have than you understand the power of  social media and if you like using Twitter than you’ll love Vine.  Your followers will love it too because of getting a text form you they’ll get a “Vine” showcasing a 6 second video showcasing anything you would like to show them or promote.

Be sure to check out the great article below by Mark Sherbin where he discusses “Six Easy Ways To Uses Vine Marketing.

Video Content: 6 Easy Ways to Use Vine for Marketing
by Mark Sherbin
For those who have already discovered it, Vine is on fire.

Vine is a new short video app available for iProducts only (but that we expect will get an inevitable Android birth in the near future). You can use it to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. What makes it a really powerful app is the ability to splice together bits of nonconsecutive video content to create a montage.

Brands seemed to jump on the trendy new app almost as quickly as consumers did. Vines appear inside a tweet, which means you don’t have to redirect your viewers to another website. If you have a major Twitter presence, that in-tweet experience offers a great way to engage and differentiate your brand in a sea of branded micro-content.

Looking for some ideas to add Vine to your content marketing arsenal? Here are six tips that make it easy to jump onboard.

via Google Reader (681).

Case Study: How Key Word Research Works In The Wild

3 Tips For Blogging

You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

But you’ve still got some questions about how this research works in real life.

Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.

Ready?

Click HERE to read the article

Gathering Ideas To Create Content And Ideas

How To Gather Ideas

Here is another great audio by, James Shramko.   In today’s world of Internet Marketing it’s important to search out and discover new ideas to create new and useful content as well as ideas for creating new products.  In this audio James discusses all the key ways he get’s new ideas on a regular basis.  Be sure to listen and take notes on this audio and look for additional audio’s and posts from James and his course, “Own The Racecourse”.

Audio From “Own The Race Course” By James Shramko

Business For Success

In this audio James discusses all the important components you’ll need to “own the race course” These tolls are essential, according to James, to successfully own your niche or your business and be in complete control of your businesses destiny.

This is the first post so look for more to come and be sure to check back for additional videos from the course.

Talk Soon,

Sean

Business Success Tips – Make Money Online Working From Home

Hey, it’s Sean McKee here. I hope you’re doing great.

What I want to do is take a minute… I’ve been reading some books, and there’s a great book – you may have heard of it. If you haven’t, you should really get a copy of it and read the book. It’s called “The E Myth” and it’s a fantastic book. I was taking a look at the first chapter, and I thought I’d probably do a couple of videos on this book, chapter by chapter.

One of the key mistakes that people make when they go into business for themselves is they automatically think that they can become an entrepreneur. Being an entrepreneur really takes a unique set of skills, and a lot of these skills, most individuals don’t possess.

Traditionally, when you go into business, you’ve spent your life doing a technical job. You could have been a plumber, an electrician, a programmer, a lawyer, an accountant… What ever it is that you do, you specialize in that one area. If you’re working for somebody else, you focus all of your efforts on your personal job and not on having to wear all the different hats it takes to run a business. It’s different when you own your own business; when you become an entrepreneur.

What happens is, you actually have what they call an “entrepreneurial seizure” one day. What happens is – it could be the paycheck you get, or something that sets you off at work, or your boss gets you upset. You know, whatever – something sets you off and you think, “Hey, I could do this better by myself”. And you go out and your start a business.

What most people don’t realize is that they have to wear all these different hats to be successful in business. So not only do you have to do the technical skills that you’re professional at, that you have your experience with, but you have to do everything else as well that it takes to run a business. You know – bookkeeping, employee management, dealing with people, paying bills, making payroll, everything that goes with owning your own business and being an entrepreneur.

And what happens is the love of your career, the love of your job that you like – your technical skill – becomes really just something you need to get done because of everything else in the business that needs to be handled. It really just becomes a nightmare. That’s why most businesses fail. Most people are not cut out to be an entrepreneur.

The good news is, with internet marketing (if that’s what’s you’re doing), you really don’t have a lot of the hurdles to overcome that you would have to overcome in a traditional business or an offline type business. So while you have a much better chance of making it in internet marketing, you still need to get focused and hone in on what it is that you want to do. Put the work in and do it, and try to keep things very simple.

I just want to start doing some reviews of this book. It’s called “The E Myth”, and I would grab a copy. It would be a great book for you to read.

I hope that was some good information for you, and I hope you’re doing well. Again, stay focused, get off all the lists except the ones that are most important to you, don’t buy a lot of products except for the ones you need right now.

Talk soon,

Sean

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Tips On – Making Money Online From Home For Free

 

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Tips On – Making Money Online From Home For Free

 

By Sean McKee,

 

Hey, I wanted to talk to you real quick about more Tips On – Making Money Online From Home For Free.  One of the reasons a lot of people fail in business is I don’t think a lot of people treat their business as a true business as they’re working from home.

 

A lot of people have this idea in their head that to be in business you need to have a brick and mortar location with trucks, employees, and all sorts of overhead, but you don’t. You can start right from your home, if you’re working online, that’s probably what you’re doing. You need to treat your business like a real business right from the get-go and develop some really good habits so you don’t get into trouble. By trouble I mean,  bookkeeping issues, write-offs and those type of administration challenges.  Really believe that you’re starting a real true business and treat it like that from the start.

 

The first thing I would recommend you do is get a really good bookkeeper. You can find those online, on Elance and other sites like that. Just make sure you check them out, check their ratings, check their feedback from other clients, and just find a really good bookkeeper.

 

You also want to find a really good accountant, a CPA that can take advantage of all the write-offs that you’re entitled to as a business owner.   What you need to do is put the CPA in contact with the bookkeeper so they can communicate back and forth so you can stay out of it if that’s not your cup of tea. You should focus at the things you do best.

 

I use some apps that really help me out with my iPhone.  I have a scanner where I can take a picture of all of my receipts and documents and I simply send those off to my bookkeeper and I throw the paperwork away, so I’m very organized. She keeps track of all the books and sends everything at the end of the year to my accountant so my taxes can be completed.  It’s very easy for me and I don’t have to worry about it.

 

Being in business for yourself and working from home creates a lot of great benefits from a tax standpoint. I’m not an accountant or a tax person, but I get a lot of write-offs that help me with my taxes – legitimate, legal write-offs. If you’re in another country, you’ll have to check out the laws in your country. I don’t know about that.

But my point is that you should find a good bookkeeper and a good accountant so you don’t get in trouble.   You can take advantage of all the benefits of being in business for yourself and working from home.

 

So to make money online from home for free, do the following;

 

 First get focused, pay attention to one area of making money at a time (one niche), get everything else out of your mind, quit buying all the products that you don’t need today, don’t buy products that you’re going to need in the future, just get focused, and treat your business like a business from the start.

 

Good luck to you, and I’ll talk to you soon.

 

Email me with any questions you have. Email me any success stories that you have. I love to hear them. I’ll talk you again soon.

 

Take care.

 

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