By Sean McKee
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Be sure to take the time to read and understand exactly how to set up Google Author Ranking. Pay close attention as you read this article by, Demian Farnworth. If you have not established your Google Authorship, be sure to do it ASAP. If you do not establish your authorship it will have a significant effect on your ability to rank your site and your content.
Google will be following the “author” rather than the content itself. They can better control all the content that’s hitting the internet and it’s credibility by giving the authors of the content a ranking. This will be how Google decides how high in the search engines to rank the content.
The Writer’s Author Rank Cheat Sheet
by Demian Farnworth
Mention the words “Author Rank” and online writers typically cock their heads or raise an eyebrow.
They’ve more than likely heard of it, but defining it is an entirely different animal.
That’s because it refers to a nebulous Google algorithm that seems more legend than reality and can often cause confusion.
Yet, if you’ve been following us over the last five posts in this series you probably realize that the developments behind Author Rank (Google+, Search + Your World, and authorship markup) will help you drive more traffic to your website, increase your online visibility, and establish your online authority.
In other words, there are rock-solid benefits to this thing called Author Rank, but taking advantage of those benefits can be intimidating. Maybe you’re asking questions like …
Where do I start?
Do I have the technical skills?
Will it work for me?
How do I know when it is working?
What am I trying to accomplish?
Do I have time for this?
Compound these worries with the notion that you could be leaving attention, authority, and leads on the table because you can’t (or don’t) have the resources necessary to work this algorithm … and the tension builds.
Hopefully this post (as well as the earlier ones in the series) will relieve some of that tension.
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