By Sean McKee,
This is a fantastic article and a must read if you’re going to advertise and interact on Facebook. With the introduction of “Open Graph” Facebook users will be much easier to target with your marketing efforts. Be sure to read the article and don’t don’t waste time getting familiar with Open Graph.
How Facebook Advertising is Changing with Open Graph
As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in Open Graph as stories, which, when grouped together, provide detailed historical records of a user’s interests, hobbies, and relationships.
The user insights available through Open Graph make it a powerful tool for effectively reaching consumers. The utility of Open Graph can be roughly broken into two parts: