Tag Archives: keyword research

How many keywords should you use in your website? | Articles | Knowledge Center | hibu business

Using a small number of strong keywords – relevant to each unique page – will help your website to rank well with search engines.The keywords you choose for your business website are crucial to how well it performs. They play such an important part in optimizing your website, as they allow search engines to find and index it.

via How many keywords should you use in your website? | Articles | Knowledge Center | hibu business.

3 Reasons Your Keyword Has a Low Quality Score

keyword tips
By Sean McKee

Here is another great article relating to keywords and how they affect your quality score.  Be sure to read the article and let me know your thoughts.

By Drew RoyMarch 05, 2013 Posted In: AdWords Tips Comments: 1

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When Larry Page and Sergey Brin first launched the Google search engine in January of 1996, no one, including the creators, realized the gold mine that they had just designed. By May 2011, Google had surpassed 1 billion unique visitors per month and had expanded to much more than just a search engine. Now with Google+, Gmail, Maps, Drive, Chrome, Shopping, News, YouTube and perhaps a self-operating automobile in the near future, Google has revolutionized the internet and, whether we like it or not, our lives as well.

Despite of the impact that Google has had on both our professional and personal lives, operating and understanding their advertising system can be a frustrating and tiresome process. As a Customer Success Specialist here at WordStream I get all sorts of questions; however the most frequent questions almost always concern Google’s Quality Score metric.

In case you’re not familiar with Quality Score here’s a quick summary. In every AdWords account Google assigns a Quality Score to your keywords, ad groups, campaigns, site links, and ads. This number (1-10) is based on a number of different metrics including (but not limited to) click-through rate, quality of your landing page, keyword/ad relevance, keyword/search relevance, geographic performance, ad’s performance on a site, and your targeted devices.

via 3 Reasons Your Keyword Has a Low Quality Score | WordStream.

Case Study: How Key Word Research Works In The Wild

3 Tips For Blogging

You’ve got a straightforward system for finding keywords that work for you.

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site.

But you’ve still got some questions about how this research works in real life.

Let’s take this final article in my content marketing research series to walk through a simple case study that explains how one business owner conducted her own keyword research.

Ready?

Click HERE to read the article