Using a small number of strong keywords – relevant to each unique page – will help your website to rank well with search engines.The keywords you choose for your business website are crucial to how well it performs. They play such an important part in optimizing your website, as they allow search engines to find and index it.
Here is another great article relating to keywords and how they affect your quality score. Be sure to read the article and let me know your thoughts.
By Drew RoyMarch 05, 2013 Posted In: AdWords Tips Comments: 1
When Larry Page and Sergey Brin first launched the Google search engine in January of 1996, no one, including the creators, realized the gold mine that they had just designed. By May 2011, Google had surpassed 1 billion unique visitors per month and had expanded to much more than just a search engine. Now with Google+, Gmail, Maps, Drive, Chrome, Shopping, News, YouTube and perhaps a self-operating automobile in the near future, Google has revolutionized the internet and, whether we like it or not, our lives as well.
Despite of the impact that Google has had on both our professional and personal lives, operating and understanding their advertising system can be a frustrating and tiresome process. As a Customer Success Specialist here at WordStream I get all sorts of questions; however the most frequent questions almost always concern Google’s Quality Score metric.
In case you’re not familiar with Quality Score here’s a quick summary. In every AdWords account Google assigns a Quality Score to your keywords, ad groups, campaigns, site links, and ads. This number (1-10) is based on a number of different metrics including (but not limited to) click-through rate, quality of your landing page, keyword/ad relevance, keyword/search relevance, geographic performance, ad’s performance on a site, and your targeted devices.
By Sean McKee
I was searching around for information on blogging and came across a couple ides, 3 Tips For Blogging, that you should keep in mind when you’re blogging. First, when you blog you will have times when you want to write your content to rank for SEO purposes. When you do this you run the risk of creating bad or boring content because you are not writing with your readers in mind thus defeating your purpose. You should always blog with your readers in mind and remain “free” in your writings and thought process as you blog.
Below are some tips you can follow to help you stay true to your readers while blogging.
Make a list of keywords. You probably find yourself making lists for many different things like, grocery shopping, to do lists, honey do lists, lists of errands you need to run etc. So, what you should also do is keep a list of keywords by your side as you blog. As you write in the keywords to your content you can check them off your list. This will help you stay focused on writing great content for your readers and keep yourself from focusing on the keywords.
Make sure you write for your readers first and search engines second. People are reading your blog because of the unique content you provide. You are building a “community” with your blog and people come back because they have a relationship with you. If you are always writing to rank in the search engines you will not develop a huge following, which is what you want. So, the point is, don’t focus on keyword factors such as keyword density and continues mentions in every paragraph.
Avoid putting weird keywords in your posts. If you’re constantly trying to insert keywords into your posts it will stand out as completely out of place. For example, if you’re trying to rank for dog training in Ohio, you wouldn’t put in a long tail keyword like, dog training Ohio in the body of the post. What you should do is place it in the bi-line or resource box. For example; “This blog post is brought to you by “Dog Trainers of Ohio”. Or you could say; “Looking for a dog trainer in Ohio”. As you can see you want to keep your blog posts natural and free flowing. Don’t get weird and start throwing in keywords outta know where. I think you get the point.
Blog on a regular basis. It is important that you blog on a regular basis so the search engines will give you a higher ranking. Google, which is the largest search engine, wants to give their readers a great experience when they use Google. So, Google crawls the web looking for new content. Google looks for content that is relevant to what you say your site is about and they look for regular additions and updates to your blog. It’s best to commit to blogging on a daily basis for the most success.
So, now you have just a few tips to keep in mind as you blog. Be sure to look up and research the web for more tips. Also, make sure you sign up for my mailing list and receive my latest tips and strategies for working online.
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